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Google won't put a dent in Baidu's strong hold of the Chinese search engine market with their new online music service offering, albeit free. Chinese don't lack music in their lives. The new generation of Internet users in China are sophisticated, probably more sophisticated than their American counterparts due to the competitive nature of the Chinese market and the ease of use and excellence in service that result from the competition. Sophisticated applications beget sophiscated users beget more sophisticate applications. Google might be a little late to the game.

When asked about whether he's willing to switch to using Google now that you can download songs from there for free, one twenty something's answer was a definite no.

The Chinese are no longer limited to downloading music from the Internet. You can stream mp3 quality music from various websites for free. The services help to curb music piracy yet still fulfills millions of people's thirst for free music. The services are easy to set up and use. In fact you can even listen to Chinese music from US without any hiccups. The services are comparable to the Rhapsody music service offered by Real Networks here in the States, only that Rhapsody requires a small subscription fee.

After trying one of these Chinese services offered by www.qq.com, I was hooked. It got me thinking. What's the point of downloading songs when I can have millions of songs at my finger tips just a few clicks away? Why wait for a song that I might not like?

Google is new to the Chinese playing field. The download interface is still rather limited. For example you can not search by album. The first impression of the service is not all that impressive. Google sometimes prides itself in releasing something to the general public that is not completely production quality. Let's hope that this music service is not one of those.

My overall observation with the Chinese Google vs. their competitors is that Google for some reason is hell bent on having the same format in Chinese as its English sites. That just won't do. I think they've gotten it wrong all this time. If you look at Baidu, Sohu, and many others, they're jam packed with information. And that is how Chinese likes it on top of being able to deliver search results. What works in America does not necessarily work in China. If things are not working they need to fix it. Everytime I go to Google.cn, my Chinese side is asking where is the content, the flashy pictures, the celebrity news (excuse my shallowness)?

Remember that most Chinese are not yet comfortable with buying things online, which means most of those web surfers will be out looking for content such as news, music, and social networking information. This means that a large amount of their online time is spent not on searching, but rather browsing from pages that provide a good starting point. This requires a lot of links. Baidu offers exactly this, and Google does not. In short, Google does not feel Chinese.

I think the decision to keep the same interface in China has worked out to Google China's detriment. Of course you could argue that as more Chinese will purchase things online, Google will expand its market share because those who do buy things online seems to prefer Google over Baidu. But why not get a jump start by tailoring the site to the general taste earlier on by adding a bit of content? Maybe they need to partner up with Yahoo on this. Who knows.

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